HOUSTON -- Today, Jiffy Lube International, Inc. announces the launch of year three of the Jiffy Lube Maintenance Partners for Life campaign to benefit the American Heart Association's Go Red For Women movement_. _The campaign, emphasizing the importance of maintaining a healthy heart and a healthy vehicle, begins on February 1 at more than 1,700 participating Jiffy Lube franchise locations across the U.S. Jiffy Lube seeks to raise $1 million to help fight heart disease; 100 percent of the funds are allocated to Go Red For Women initiatives in the communities that they are raised. Jiffy Lube has raised $2.3 million for the cause since 2008.
"My daughter received a heart transplant four years ago and my husband was diagnosed with heart disease in 2000, so this campaign means a lot to me and I know how important it is to find ways to fight this disease," said Nina Sundell, district manager for Heartland Automotive Services, Inc., a Jiffy Lube franchisee. "I think almost everyone has a personal story to tell when it comes to heart disease, which is why I think so many people have connected with the Jiffy Lube_Maintenance Partners for Life_ campaign. I encourage everyone to join in the fight because every single donation is a step toward helping families cope."
Preventive Maintenance for Bodies and Vehicles
Jiffy Lube Maintenance Partners for Life leverages the strong parallels between properly maintaining both heart and vehicle health, and educates people on smart preventive maintenance for both. Just as doctor check-ups and healthy eating habits can help keep your heart in good shape, preventive maintenance check-ups and proper care can help preserve your vehicle and keep it running properly. Nearly 2,400 Americans die of cardiovascular disease each day -- an average death of one every 37 seconds -- and 80 percent of the vehicles inspected during vehicle check-up events needed either service or parts. 1Maintaining a healthy heart and vehicle is a matter of choice and the right choices can help maintain the health of both. To learn about choices that can benefit heart health, visit www.GoRedForWomen.org and to learn about vehicle preventive maintenance, visit www.JiffyLubeGoesRed.com .
1According to a survey from the Car Care Council, 2008
" I'm in awe of the generosity of our customers who helped us raise significant funds in the first two years of the Maintenance Partners For Life campaign, and energized by the support our franchisees and their employees have demonstrated in the fight against heart disease," said John Sanfacon, head of Marketing and Innovations at Jiffy Lube International. "Every time I speak with our American Heart Association team, I am reminded how much a small donation can impact the cause in a positive way."
Supporting the Cause
Starting on February 1, and running through March 14, customers can help support the cause with a $3 donation at participating Jiffy Lube service centers. All funds will be donated to the local American Heart Association office in the communities in which they are raised. In return, donors will receive a Maintenance Partners for Life book with more than $100 in savings. Starting this year, customers can also make an online donation by visiting www.JiffyLubeGoesRed.com . Both Jiffy Lube and the American Heart Association are optimistic about this year's fundraising, despite tough economic times. Last year's total funds raised exceeded the previous year, in spite of the economic downturn. ****
"It is clear that the _Maintenance Partners for Life _campaign truly resonates with many communities and has played a part in raising awareness and donations throughout the U.S. Since its launch, hundreds of thousands of people in local communities across the country have been touched by this campaign to fight heart disease," said Neil Meltzer, American Heart Association Board Chairman. "With more than $2.3 million raised for Go Red For Women in the first two years, we are grateful to the contributions Jiffy Lube has made to support our cause and look forward to another exciting year."
Learn More Online
Starting February 1, people can visit www.JiffyLubeGoesRed.com to learn more about the Maintenance Partners for Life campaign. Visitors can find tips on heart health and vehicle maintenance, updates on fundraising events at service centers, a list of participating Jiffy Lube service centers and a place to donate to the cause. Fans of the Maintenance Partners for Life campaign can also support the cause by joining the Jiffy Lube Maintenance Partners for Life Facebook Fan page at www.facebook.com/jiffylubempfl.
To find a Jiffy Lube in your area, please visit http://Locations.JiffyLube.com . Visit JiffyLube.com to find oil change coupons and promotions, Jiffy Lube news articles, community involvement programs and events, franchise information , and employment opportunities .
About Maintenance Partners for Life
Jiffy Lube International, Inc., America's largest fast-lube franchisor, and the American Heart Association are working together to fight heart disease. Through the Jiffy Lube _Maintenance Partners for Life _campaign, the goal is to raise more than $1 million dollars for the American Heart Association's Go Red For Women movement, which celebrates the energy, passion and power women have to band together and eradicate heart disease. To date, the _Maintenance Partners for Life _campaign has raised more than $2.3 million for the American Heart Association's Go Red For Women Movement.
About Go Red For Women
Go Red For Women is the American Heart Association's solution to save women's lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is largely preventable. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). The movement is nationally sponsored by Macy's and Merck & Co., Inc.
About Jiffy Lube ®
Jiffy Lube International Inc. ("Jiffy Lube"), with more than 2,000 franchised service centers in North America, serves approximately 24 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.JiffyLube.com to learn more about Jiffy Lube and vehicle care.**
****Royal Dutch Shell plc**
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com.
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