Jiffy Lube Goes Under the Hood in Biometric Study to Uncover the Emotional

HOUSTON – Today, Jiffy Lube, a leader in vehicle maintenance for more than 40 years, unveils research from a first-of-its kind study in the industry that used neuroscience and quantitative research to understand how the state of drivers’ vehicles can affect how they feel about them. The study revealed that a well-cared for car, one free of damage, engine issues and dirt and debris, can be a sanctuary. However, vehicles that are dirty, disorganized or have dashboard warning lights elicit strong negative emotions, make people feel like they’re not in control or make them want to avoid their vehicles altogether. The study was conducted to understand the evolving relationships people have with their vehicles, particularly coming out of the COVID-19 pandemic, to ensure that vehicles do not become an additional source of stress in an already stressful world. Using electroencephalogram (EEG) to evaluate positive and negative responses, participants outfitted with caps with electrodes were exposed to stimuli in four categories: dashboard warning lights, external car issues, dirty and disorganized vehicles, and heavy traffic. Images of dirty cars and dashboard indicator lights led to the most negative biometric emotional responses of all the car scenarios.  When diving deeper into these negative emotional responses, participants reported feeling discomfort and disgust when exposed to images of dirty and disorganized cars, though most felt like remedying those situations was within their control. Conversely, images of dashboard indicator lights not only led to negative emotions, but also led participants to feel like they had no control over their situation, like they were in some ways powerless to affect those scenarios.  “The results of this study are pretty compelling ...