Jiffy Lube and The Home Edit Team Up to Help Ensure Vehicles Remain

Cars get “sanctuary status” with a series of tips from expert organizers Clea Shearer and Joanna Teplin of Netflix’s ‘Get Organized with The Home Edit’ HOUSTON (July 14, 2022) – To help put people in the driver’s seat of car care – specifically around disorganized cars – Jiffy Lube, a leader in vehicle maintenance, has teamed up with expert organizers and national television personalities Clea Shearer and Joanna Teplin of The Home Edit, to launch “The Car Edit,” bringing the same proven organizational approach for the home to the vehicle. Combining Clea and Joanna’s organizational prowess with Jiffy Lube’s commitment to vehicle maintenance helps drivers to preserve their peace of mind with a well-maintained vehicle. The collaboration follows a recent biometric study, conducted by Jiffy Lube in May 2022, that revealed that the top two drivers of emotional well-being – as it relates to vehicles – were a well-organized and well-maintained vehicle. As well, it uncovered that dirty, disorganized cars and dashboard warning lights elicit strong negative emotions, making people feel like they’re not in control of their cars’ condition and preferring to avoid their vehicles altogether. “We wanted to understand the emotional responses to more functional vehicle maintenance and upkeep,” said Sara Smith, CMO of Jiffy Lube International, Inc. “The results of our biometric study show the significant impact that a well-maintained car can have on drivers’ everyday lives. We know that Jiffy Lube can help them manage unease that comes from dashboard warning lights, but when it comes to a dirty and disorganized car – we wanted to rely on the experts, Clea and Joanna.” Clea and Joanna reinvent traditional organizing, with every project rooted in functional systems that can be maintained ...